I got the chance to read the article, "Special Olypics Ups Outreach" this morning and had no idea the Winter Games were so close, as they are being held in Idaho this year. The PR team's goal for this event wants to heavily promote and get as many people involved as possible. I think this is such a great opportunity for people to volunteer and expose themselves to these wonderful people. Living close to the Idaho border, I'm curious to see how much PR coverage I hear.
Kirsten Suto Seckler, global brand marketing and awareness directors said, "Our goal is to promote the program so all people can realize they can be part of the movement." This event has an esitmated 2,500 participants from over 200 countires coming together to celebrate the lives and accomplishments of people with disabilites.
http://www.prweekus.com/Special-Olympics-ups-outreach/article/126535/
http://www.specialolympics.org/
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